Sean Love Combs (born Sean John Combs; November 4, 1969), also known by his stage names Puff Daddy, P. Diddy, or Diddy,[7][8] is an American rapper, actor, record producer, and record executive. Born in New York City, he worked as a talent director at Uptown Records before founding his own record label, Bad Boy Records in 1993. Combs has produced and cultivated artists such as the Notorious B.I.G., Mary J. Blige, and Usher.