While working as a local makeup artist in his hometown of Bethlehem, New York, Charles started a YouTube channel, where he posts makeup tutorials. In 2016, he became the first male brand ambassador for CoverGirl after a tweet featuring his makeup went viral online.

In 2020, Charles hosted, directed, and co-produced the YouTube Originals reality competition series Instant Influencer. He has released an eyeshadow palette and created a makeup line in collaboration with Morphe Cosmetics, and has received numerous awards for his work on social media, including two People's Choice Awards, three Streamy Awards, one Shorty Award, and one Teen Choice Award.