In August 2020, she was ranked as the highest-earning TikTok personality by Forbes. In 2021, Addison Rae made the Forbes 30 Under 30 list for social media influencers.

In 2019, Rae started actively posting content on TikTok, where her dancing videos rose in popularity; as of July 31, 2022, she has amassed over 88 million followers on TikTok, making her the fourth most-followed individual on the platform. In 2021, she released her debut single "Obsessed" and made her acting debut in the Netflix original film He's All That, a gender-swapped remake of the 1999 film She's All That.